What is urban forest ❓ Marketing strategy that still works in this era

What is urban forest ❓ Marketing strategy that still works in this era

If you mention the word "Forest siege" in the past, about 30 years ago, believed that many people would definitely think of the Communist Party's strategy for war. But now, elite marketers have noticed and applied this strategic approach to practice in the business world. The result is considered to be a success that exceeds many expectations. Until the forest surrounding the city became the definition of marketing strategy instead of the past war strategy by default.

But first, let me briefly explain. but got the idea for all entrepreneurs to understand and see the same picture first that Urban forest strategy is a form of marketing that uses a system of marketing from outside the main business area to the inner center, or in other words, marketing from the provincial area into the capital city or district. economy There are marketing tools such as price, quantity, promotion, etc. that are more beneficial to consumers than to business groups. The benefits and highlights of the urban forest siege strategy are as follows:

Even in urban areas known to be densely populated with consumers But that's just the population distribution rate, not the actual number of people living there. Entrepreneurs must not fall for this issue. because if you compare them directly There are definitely more people in the provinces than in Bangkok. and urban forest marketing aims to capture consumers in the provinces as the main It allows entrepreneurs to reach more consumers than any other form of marketing.

What is a forest surrounding a city?

Surrounding the city is a strategy to hit the market from surrounding areas with few competitors. Go inside with strong competitors. The urban forest strategy takes advantage of the customer base and location. that although less and weaker But it is in a position to surround the competitors. until competitors are unable to expand

The word forest surrounds the city. is a military term (Phichai Songkhram) that has been applied to the principles of doing business well The most commonly seen example is the market in the provincial surrounding areas. with less competitors, less cost before (But there are few customers) and use this area to build a strong base before entering the main market.

How does the urban forest siege strategy work?

In this section, I will explain how to surround your competitors and gain a strategic advantage in business.

Initially Surrounding competitors is building a customer base or business base. that competitors are difficult to copy such as letting the cells to hit the market The opening of the store opened a lot of branches. or creating a marketing name to attract customers

which in the view of the big competitor Being surrounded by competitors also expands the market. (to increase sales revenue) is difficult, and on the basis of that, the reasons why the forest surrounds the city work well are:

- big competitor I don't want to come out to play in the market outside the city. because of low value

Many companies only sell in their main areas because they want to earn a lot of money. for small companies Selling outside the city for a hundred thousand per branch may be enough. but for the chief If it's less than a million, it's too little.

- Making a name in an easily conquerable area low cost

If we consider that outside the city there are few competitors. (But less profit) That means we have a chance to win customers' hearts, build a brand, keep a customer base. or even collect additional investments This part is to create readiness from the surrounding city.

What needs to be emphasized is creating something that is difficult for competitors to crack. whether to build a brand marketing the business or vying for an advantage in location while competitors are not interested

- Expansion of the area to compete in the city

If we build a customer base or reputation outside the city. We can use these customer bases to benefit, such as word-of-mouth marketing. The principle is to gradually moving into the city gradually by competing with competitors Keep up with areas that may not be important to your competitors but still make a profit for us. Most businesses do this by organizing promotions and temporary price cuts. Or maybe organize an event in the middle of the city to bring customers outside the city to the city to build on their reputation.

In the case of sales of tangible items, delivery matters are involved. Being surrounded will make it difficult for competitors to expand the market. because there is a matter of shipping costs This is something we can see in low-margin industries such as airline companies. That when they can't service some countries profitably, they have to leave the whole line.

- Attacking core business weaknesses

Refers to taking advantage of siege rivals to use in attacking the main army or attacking the city itself. by having to do it quickly hurry to steal customers (Cut off the way to create money) Do not allow the other party to set up

Military attacks are fast. Finished in a few hours but in the business world It is difficult to siege a city and attack immediately without your opponents knowing. (Unless the other party doesn't really care)

- Forest surrounding the city, create brand image quickly.

Due to the fact that urban forest marketing can reach a large number of consumers. As a result, entrepreneurs can create brand images quickly, driven by consumer support. As the brand image expands, the purchasing power will increase more and more. And that means profits that are in the positive territory.

- City siege forest is a better option.

The focus of urban forest marketing focuses on doing business with consumers in the provinces. It must be admitted that this group of consumers will not be attracted to the large number of business giants who choose other forms of marketing strategies. that meet the needs of urban society more For this reason, if entrepreneurs walk in and give sincere importance to this group of consumers They will react positively and respond promptly to the products and services the operator sells. As a result, entrepreneurs' businesses become a better choice in the view of this group of consumers.

📌 Advantages of the forest surrounding the city

- use a small budget

Surrounding the city is an indirect competitive strategy. This means that we don't have to compete in price and marketing to compete directly with our customers.

- Suitable for small businesses

The urban forest uses a method to find target groups that large businesses do not think or are unable to serve. (because of a small group of customers This allows small businesses to protect themselves from other big businesses.

- Even if you hit your opponent, don't break There is an escape route

If we can really build a customer base outside the city. Even if we can't beat our opponents, we can still back out in our original place. Jungle siege strategy in real business is to create a protective area for yourself

📌 Disadvantages of urban forests

- If we do not hurry to close the job will become competitive price cuts

If we surround our competitors and invade too much space, we can create retaliation, such as cutting prices. and will immediately become a long-term competition

- Siege through branding take a very long time

Building a brand costs a lot of money. If we don't want to spend money, we need time. And taking the time to build a base to surround a city might make your opponents aware of it first.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------

💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick